Who should skip this page
If you already hold a licence and expect to pass a few hundred thousand euros of monthly GGR within a year, go straight to turnkey: the revenue share alone will cost more than the migration would have. White label is built for the operator who does not yet have a licence, wants to test a brand or a market with limited capital, and would rather lose a setup fee than a year of licence deposits if the brand fails.
What "white label" means in a contract
You operate a branded casino under a licence that is not yours. The licence holder, us or a master licensee we arrange, answers to the regulator, holds the merchant accounts and carries the compliance obligations. You bring the brand, the marketing and the players. The market-standard commercial model is a setup fee and a revenue share; 2026 published ranges run from USD 15,000 to 50,000 setup and up to 15% of GGR, sometimes with a rolling reserve of 15% to 25% of player balances held against chargebacks. Player data ownership varies by contract. Ours states it explicitly: you receive the full player export on exit, and the non-compete is on the licence, not on the players.
Why operators choose it
- No licence application. Even Anjouan takes weeks and a KYC pack; Isle of Man takes a quarter and two resident directors. White label skips the wait.
- No merchant onboarding. High-risk MCC 7995 acquiring takes months to open and demands processing history you do not yet have. You use ours from day one.
A known cost of failure sits behind both reasons above: if the brand does not work, you have lost the setup fee and the marketing budget, not a licence deposit and a year of fees.
When white label stops being the cheap option
The revenue share is the whole argument, and it is easy to get wrong because the setup fee is the number people compare. Below is the arithmetic on the ranges published above: white label at the top of its range (15% of GGR), turnkey at the bottom of its range (5%), both over twelve months. The last column is how long turnkey's higher setup fee takes to pay for itself out of the difference, at the cheapest end of both models (USD 15,000 white label against USD 35,000 turnkey).
| Monthly GGR | White label, 12 months at 15% | Turnkey, 12 months at 5% | Difference | Setup gap repaid in |
|---|---|---|---|---|
| €50,000 | €90,000 | €30,000 | €60,000 | 4 months |
| €100,000 | €180,000 | €60,000 | €120,000 | 2 months |
| €200,000 | €360,000 | €120,000 | €240,000 | 1 month |
| €300,000 | €540,000 | €180,000 | €360,000 | under a month |
Read the last column as the real deadline. Even at €50,000 a month the extra setup cost of turnkey is repaid inside a third of a year; past €100,000 it is repaid before the platform is finished. What keeps an operator on white label past that point is not the money, it is the licence: you cannot move until you hold one, and that takes from two weeks on Anjouan to a quarter on the Isle of Man. Start the licence application when you cross €50,000, not when the revenue share starts to hurt.
Why operators leave it
Margin. At scale, 10% to 15% of GGR is the largest line on the P&L after marketing, and a turnkey operator on 2% to 5% keeps the difference. Control is the other reason: the licence holder sets the restricted-country list, the bonus rules and the payment methods, and can refuse a market you want. Most white label brands that reach a few hundred thousand euros of monthly GGR move to turnkey within a year — that figure is where the revenue share typically overtakes the cost of holding a licence, not a fixed threshold we enforce. We build the contract so that move is a migration, not a divorce: brand, players and balances transfer onto your own licence and merchant accounts once it is in hand.
What the licence underneath decides for you
Ask which licence your white label runs under before you ask the price, because that single fact sets four things you cannot change afterwards.
| Set by the licence | What it means in practice |
|---|---|
| Markets you may take players from | Every offshore licence carries a restricted list. Anjouan excludes the US, UK, France, Germany, Spain, the Netherlands, Austria and Australia. Tobique excludes the US, UK, New Brunswick and Ontario. Markets that licence their own operators, such as Finland from July 2027, are closed to any white label. |
| Which studios will connect | Tier-one studios keep their own jurisdiction lists. Anjouan additionally requires every supplier to hold its own B2B recognition certificate, in force since July 2025, so a studio without one cannot serve your brand whatever it promises. |
| Bonus rules | Offshore licences leave bonusing to you. A European licence does not: Finland bans acquisition bonuses outright and caps retention wagering at 5×. A CRM built on welcome offers does not survive that move. |
| Which payment methods you get | Tier-one acquirers decline offshore licences, so an Anjouan brand runs on crypto rails and high-risk PSPs at roughly 8% to 12%, against 2% to 3% on a tier-one licence. Isle of Man and Gibraltar are the licences a bank accepts without a conversation. |
What you get
| Included | Detail |
|---|---|
| Licence coverage | Under our licence conditions and restricted-country list; markets outside it are not available |
| Front end | Themed template, your logo, colours, domain; custom front end at extra cost |
| Games | The studios connected to the licence in use; lists differ between our offshore and European licences |
| Payments | Our PSP stack and crypto cashier; settlement to you net of fees and reserve, monthly |
| Compliance | KYC, AML monitoring and regulator reporting done by the licence holder |
| Support | Player support in English 24/7; other languages by arrangement |
| Reporting | Real-time dashboard on GGR, deposits, bonus cost and player activity; monthly statement |
Timeline
Contract and KYC on you as the brand owner: one to two weeks. Front-end theming, domain, payment configuration and test play: two to four weeks. Other providers quote "days to weeks" and "as little as 30 days"; we say four to six weeks because we include a proper test of every payment method and every game in the launch mix, and because the launch date is written into the contract.
Leaving: what a migration to turnkey actually moves
The exit is written into the contract, so it is worth knowing what it consists of before you sign the entry. Five things move, and they move in this order.
- Your own licence, first. Nothing else can start until it is granted; everything below is blocked on it. This is why the licence application, not the migration, sets the date.
- Merchant accounts and the cashier. New acquiring in your own name, which needs your processing history from the white label period. Ask for that history in the exit clause, not afterwards.
- The player database. Full export under our contract. Players keep their balances, their KYC status and their responsible-gaming limits; what changes is the legal entity holding them, which means a re-consent email in most jurisdictions.
- Studio contracts. Signed in your name now, which is where you lose the white label's buying power and gain the ability to negotiate.
- The brand and the domain, which were yours throughout.
Plan a quarter. The platform itself does not change, so there is no re-integration and no player-facing downtime; what takes the time is the licence and the acquiring.
Frequently asked
Can I choose the licence my white label runs under?
Between the ones we hold or arrange, yes. Offshore for grey markets, a European licence for markets that need tier-one payments. The revenue share differs because the costs differ.
Do I own the players?
Under our contract, yes: you receive the full player database on exit. Under many white label contracts in the market you do not, which is why the question is worth asking any provider before signing.
Who pays the players if the brand loses money in a month?
The licence holder does. Player funds and winnings are the licence holder's obligation to the regulator, not yours, which is the substantive difference between a white label and a rented platform. Your exposure is the setup fee, the marketing and the revenue share.
What is the rolling reserve for, and when do I get it back?
It covers chargebacks and disputes that land after a payout, and it is held against player balances at 15% to 25% in the published market range. It is released on a rolling basis as the exposure ages out, so it is working capital you do not have, not a fee. Get the release schedule in writing before you sign; it varies more between providers than the percentage does.
Can I add a sportsbook?
Yes. The white label sportsbook runs on the same wallet and account, so a player uses one balance across both.