Which licence, and where
Ask this before the pricing question. Our white label runs under a licence we name at scoping, and it decides which countries you can take players from and which bonus rules apply. It is not for markets that require the operator itself to hold the licence: US states, the UK, and Finland from 1 July 2027, where a welcome bonus alone would breach the Gambling Act. Ask for the current permitted-markets list before you commit to a brand.
That one fact fixes four things you cannot change once the brand is live. Read the left column as the questions to put to any provider, ours included, before price comes up.
| Set by the licence | What it means for a betting brand |
|---|---|
| Where your players may be | Every offshore licence carries a restricted list. Anjouan excludes the US, UK, France, Germany, Spain, the Netherlands, Austria and Australia. Tobique excludes the US, UK, New Brunswick and Ontario. Cyprus Class B is the opposite shape: Cyprus players, on a .com.cy domain. |
| Which bets you may offer | Cyprus Class B is electronic betting and nothing else. Betting exchanges and spread betting are separate criminal offences under the same law, carrying up to five years or €300,000, so an exchange feature cannot be switched on for a Cyprus brand. |
| How money reaches the betslip | Cyprus allows electronic payments only, with funds on the account before the bet: no credit betting. Finland bans crypto outright and requires strong electronic identification and a deposit limit set before play. An Anjouan brand runs on crypto rails and high-risk PSPs at roughly 8% to 12%, against 2% to 3% on a tier-one licence. |
| What you may offer to acquire players | Offshore licences leave this to you. Finland prohibits welcome, deposit, free-play and VIP bonuses, caps retention wagering at 5×, and bans affiliate, influencer and telephone marketing. A free-bet acquisition model does not survive that move. |
What you skip
An odds-feed contract with a tier-one provider has a minimum term and a minimum fee that a new brand cannot justify. A trading desk is a payroll line. A licence is a quarter of waiting and a compliance function. White label removes all three: you run on our feed, our traders and our licence, and pay a setup fee of USD 15,000 to 50,000 plus up to 15% of GGR, with a rolling reserve of 15% to 25% of player balances held against chargebacks; our quote depends on the licence and the markets and is put in writing after scoping.
What the revenue share costs, and what a licence costs instead
Two numbers decide how long white label makes sense. The first is the gap between a 15% share and turnkey's 5%. Read the last column as the deadline: how long turnkey's higher setup fee takes to repay itself out of the difference, at the cheapest end of both models.
| Monthly GGR | White label, 12 months at 15% | Turnkey, 12 months at 5% | Difference | Setup gap repaid in |
|---|---|---|---|---|
| €50,000 | €90,000 | €30,000 | €60,000 | 4 months |
| €100,000 | €180,000 | €60,000 | €120,000 | 2 months |
| €200,000 | €360,000 | €120,000 | €240,000 | 1 month |
| €300,000 | €540,000 | €180,000 | €360,000 | under a month |
The second number is what a licence of your own costs a year. Below are the published annual fees for the licences a betting brand realistically moves to, and the monthly GGR at which a 15% share matches the fee.
| Licence | Published annual cost | A 15% share matches it at |
|---|---|---|
| Anjouan | €17,828 on issue, the same on renewal | About €9,900 a month |
| Tobique | €19,875 renewal plus €7,000 a year compliance | About €14,900 a month |
| Cyprus Class B | €30,000 for one year, €45,000 for two | About €16,700 a month |
| Isle of Man | £36,750 a year plus a £5,250 application | About £20,400 a month |
The crossover arrives early, and the fee is not why operators stay. Cyprus also demands €500,000 of share capital and a €550,000 bank guarantee. The Isle of Man wants a Manx company, two resident directors and ten to twelve weeks. Finland charges €29,000 non-refundable and takes about six months. Those are the barriers the revenue share buys time against.
What the trading desk does, and what you still set
"Managed trading" hides more than any other line in a white label contract. Here is the split, in the order a market passes through the desk.
- Prices arrive from the feed and the desk applies a margin overlay per sport, league and market. Your target sits inside the range the licence and our risk policy allow.
- Limits are set per market: maximum stake, maximum liability, and the bet-acceptance delay, the pause between request and acceptance that stops a price being taken after it has moved.
- Markets suspend in play, automatically on feed status and manually on a trader's call. A goal, a red card or a gap in the feed all suspend it.
- Liability alerts fire when exposure on a market passes a threshold. The desk shortens the price, cuts the limit, or lets it run.
- Players are profiled. A player who beats the closing price consistently is factored down rather than closed. Operators dislike this decision most, and on white label it is ours.
- Settlement runs from the feed's results, with manual override, an audit trail and resettlement when an official result is corrected.
Yours: the sports you display, the margin target inside our limits, your maximum stake, the promotions the licence permits. Not yours: suspension, factoring, the acceptance delay and any manual override at settlement. If those four matter, price turnkey instead.
What you get
| Included | Detail |
|---|---|
| Markets | Pre-match and in-play across the sports in our feed contract; esports and virtuals |
| Products | Singles, multiples, systems, bet builder, full and partial cash-out |
| Trading | Managed by our desk; margin targets and max stakes set per brand within licence limits |
| Front end | Themed web and mobile-web template; your domain, logo and colours |
| Wallet and casino | Shared with the white label casino if you take both |
| Payments | Our PSP stack and crypto cashier; monthly settlement net of fees and reserve |
| Compliance | KYC, AML, integrity reporting and regulator returns by the licence holder |
| Reporting | Live dashboard: turnover, GGR by sport and market, margin, player activity |
What you do not get
Markets outside our licence's permitted list. Your own trading policy beyond the settings we expose. A bonus programme that our licence prohibits. And a feed contract in your name, which matters when you want to negotiate your own terms. All four arrive with turnkey, and the contract is written so the migration is planned, not litigated.
Timeline
Contract and brand-owner KYC: one to two weeks. Theming, domain, payment configuration, test bets in every currency and method: two to four weeks. Six weeks from signature to first bet is the date we put in the contract; faster is possible when the payment configuration is a copy of an existing brand's. A launch quoted at seven to ten days elsewhere is usually skipping one of those three steps, most often the per-currency test bets or the brand owner's own KYC; ask what is being deferred to after go-live.
What a seven to ten day launch defers
Six weeks is not slower theming. It is this list, and every item happens before go-live or after it.
- Brand-owner KYC and source of funds. The licence holder answers to its regulator for you, so this is diligence on a person, not a form.
- Domain approval. Offshore licences approve domains one by one. Anjouan charges €500 per extra domain; Tobique includes five URLs. A domain added later is a change request.
- Payment configuration per method and currency. Each PSP runs its own onboarding, and each needs a real deposit and a real withdrawal against it.
- Test bets in every currency and method: single, multiple, system, bet builder, cash-out, void and resettlement.
- Restricted-country geo-block verification, tested against the licence's own list, not a provider default.
- Responsible gambling and integrity reporting. Limits, time-outs and self-exclusion shared with the casino wallet, and the hooks that pass suspicious betting patterns to the feed provider's monitoring service.
Ask which of the six a quoted date covers. Deferring items 1 and 5 is a compliance problem for whoever holds the licence. Deferring 3 or 4 surfaces in week one of live traffic, when a withdrawal fails in a currency nobody tested.
Frequently asked
Can I offer cash-out and bet builder?
Both are on by default, subject to the licence and the feed provider's coverage for the fixture.
Do I own the players?
Yes, under our contract: full export on exit. Ask any other provider the same question before signing.
Can I add live streaming?
Where streaming rights are included in the feed contract for your target markets, yes; rights are territorial and priced separately.
What happens in a month when the players win?
Negative GGR is normal in betting and almost unknown in casino. The licence holder pays the winnings; your exposure stays the setup fee, the marketing and the revenue share. What the contract has to settle is whether a negative month carries forward against the next positive one. That answer varies between providers far more than the percentage does.
Can I close a player who keeps winning?
On white label that call belongs to the trading desk, and the usual outcome is a reduced maximum stake rather than a closed account. You can lower your brand's maximum stake, but it applies to everyone. Full control of factoring comes with turnkey.