Start with the proposed product, operator, budget and decision deadline. An English-language website does not imply that every English-speaking market is eligible or commercially attractive.
Separate facts from assumptions
For each important conclusion, identify the source, date, scope and uncertainty. Distinguish observed market evidence from estimated demand, expected acquisition cost and an untested commercial hypothesis.
A competitor's public offer proves what it markets, not its realized performance or the terms your business will obtain. Where a conclusion depends on information unavailable publicly, name the evidence needed rather than filling the gap with a confident number.
Compare scenarios on one basis
| Scenario input | What must remain comparable |
|---|---|
| Market and product | The actual intended activity and audience |
| Entry and operating model | Permissions, retained work and supplier dependencies |
| Costs | Same period, currency assumptions and included categories |
| Demand and channels | Evidence source, qualification and acquisition assumptions |
| Capacity | Staff, funding and technical work required |
| Downside | What happens if approval, demand or delivery falls short? |
Vary the assumptions to see which ones change the recommendation. A market that appears attractive only under one unsupported acquisition-cost estimate needs a test before a large commitment.
Specify the research deliverable
Request a source register, decision comparison, assumptions, unresolved questions and recommended next actions. Each action should name the uncertainty it resolves and the evidence that would change the conclusion.
If legal or partner feasibility is still open, connect the research to market-entry readiness. If the issue concerns performance in an existing business, a performance audit may be the more focused engagement.
Bring existing evidence into the brief
Send the decision, candidate markets and research already available. Include the budget, constraints and the conditions under which you would reject the opportunity.